Refined representations of the terroir
🍺 ✚🍷
In 2019 Barebottle became the first craft brewery in CA to be granted the right to produce wine. I led the brand expansion into this new channel. In order to maintain coherence the "Monolith" typemark anchored the design. A grape vine grows up through the design adding a sense of refined simplicity which stands in contrast to the loud Visual Flavor of the beer labels. The color of the design is changed for each varietal of grape used.
👨🎨 Art Direction
📈 Brand Expansion
🍾 Package Design