Can Design

Creating 16.9 oz of art one at a time.

Brand Identity System

Crafting a brand identity system that doesn't sacrifice the individual character of each beer.

barebottle beer can brand mockup showing a baseball player and orange and black stripes
barebottle beer can brand mockup showing a peach and a spacey background
barebottle beer can brand mockup showing a neon green hop and the shape of a sci fi spaceship
barebottle beer can brand mockup showing a sparkly rainbow background and unicorn beer can

Pine did...

👨‍🎨 Art Direction
🏆 Brand System Development
📦 Packaging Design & Production
🎨 Digital Illustration

barebottle beer can brand mockup showing a orange roller coaster ride
barebottle beer can brand mockup showing a german style lager
barebottle beer can brand mockup showing a surreal tropical design
barebottle beer can brand mockup showing a modern hippy design

300+

Over the course of seven years as the brand director of Barebottle Brewing, Pine designed 300+ beer can & bottle designs.

Iteration

The experimental iterative approach to beer design allowed the brand to quickly build hype around the latest release. With over 300+ designs released the challenge was to maintain brand recognition while allowing room for the "Visual Flavor" of each beer to shine.  

barebottle beer can brand mockup showing a beer can and a rainbow fruit display

Visual Flavor

Humans use all senses while eating & drinking, we used this insight to extend the concept of flavor into the visual realm. The goal of each label is to visualize the flavor of the liquid inside.

The Monolith

The Barebottle workmark became the monolithic unchanging brand block omnipresent across all packaged designs. Inspired by the Absolut Vodka brand design system. The goal is to allow the brand flexibility to iterate while remaining instantly recognizable to consumers. Everything else is open to change depending on the visual flavor of the specific beer.  

barebottle brewing vertical brandmark known as the monolith
barebottle beer can mockup design showing a spacey orange surrealist style
barebottle beer can mockup design showing a beer can with a picture of a pine tree branch
barebottle beer can mockup design showing a coffee beer can design
barebottle beer can mockup design showing a california inspired design